I help companies describe and organize the things they sell online, using lessons I learned editing cookbooks:

Be thorough but not exhausting.

Be precise but concise.

Be an expert but speak simply.

These days I help companies organize and merchandize the things they sell online by applying these lessons. I use content management systems like Stibo STEP, make decisions based on data from Google Analytics and Endeca reports, and build relationships with coworkers, vendors and clients. I’ve worked for both B2B and B2C companies, led cross-functional teams, given client-facing presentations, created workflows, developed training materials, and performed many other functions.

I’m always open to new opportunities. Whether you want to talk about creating a new ecommerce site or cooking a steak sous vide, please contact me at gregghollander@gmail.com.

Recent Projects